Authors of the Law Firm Intake Playbook

How Intake Speed & Close Rates Dictate Your Ad Budget

Compare the ad budget required to hit your revenue goals at three different close rates. Improving intake efficiency reduces lead waste and saves thousands in monthly advertising.

NON-ATTORNEY CLOSE RATE

Sales Person (15%)

556 Annual Leads Needed
  • Clients Needed Annually 38
  • Showed Consults Needed 250
  • Booked Consults Needed 333
  • Qualified Leads Needed 417
  • Suggested Annual Ad Budget $41,667
3.6X
$150,000
in brand new incremental cases
ASSOCIATE CLOSE RATE

Associate (25%)

333 Annual Leads Needed
  • Clients Needed Annually 38
  • Showed Consults Needed 150
  • Booked Consults Needed 200
  • Qualified Leads Needed 250
  • Suggested Annual Ad Budget $25,000
6.0X
$150,000
in brand new incremental cases
FOUNDER CLOSE RATE

Founder (45%)

185 Annual Leads Needed
  • Clients Needed Annually 38
  • Showed Consults Needed 84
  • Booked Consults Needed 112
  • Qualified Leads Needed 149
  • Suggested Annual Ad Budget $13,889
10.8X
$150,000
in brand new incremental cases

Figures are dynamically calculated based on the inputs selected in the sidebar. Annual Leads Needed = ((Clients Needed / Close Rate) / Showed Rate) / Booked Rate) / Qualified Rate. Suggested Annual Ad Budget = Annual Leads Needed * Cost Per Lead (CPL). Gross Profit = Incremental Annual Revenue * Gross Profit Margin %.

*Disclaimer: This calculator is a mathematical modeling tool for strategic planning based on historical client experience. All outputs are projections and do not constitute a guarantee of revenue, lead cost, or case acquisition. Actual performance depends on individual firm intake execution, local market competitiveness, ad campaign optimization, and other business factors.

Choose Your Scale Package

Select a strategic plan tailored to your firm's current growth phase, from initial localized traction to complete regional market dominance.

The Quickstart
Ad Plan

The fastest route from zero to live campaigns. This package deploys a highly targeted, foundational advertising setup designed to enter the market immediately. Ideal for establishing baseline performance data and driving initial lead flow before expanding into larger, multi-channel initiatives.

$1,250 Per Month*

Solopreneur
Package

Activate your website, SEO, and Google Business Profile for complete digital coverage. In addition to core advertising, we drive organic traffic and establish authority through local visibility, lead tracking, strategic content, and technical SEO/AISEO optimizations.

$2,450 Per Month*
Most Popular

Law Firm
Growth Package

Includes everything in the Solo Package, plus off-site SEO, double the content, directory distribution, and social signals. Strategically aligned with your annual revenue targets and fully customizable with optional intake coaching and training.

$3,950 Per Month (Minimum)*

*Pricing covers ad management up to $5,000. For higher budgets, just add 20% on the extra amount.

Compare Our Law Firm Marketing Packages

Explore the specific marketing deliverables and operational support included in each package.

The Quickstart Ad Plan

$1,250 / mo

Deliverables:

  1. Google Local Service Ads
    • LSA Management
    • Google Guarantee (pay for leads, not clicks)
    • Single point of contact for any questions

Solopreneur Package

$2,450 / mo

Deliverables:

  1. Account Manager
    • Primary Point of Contact
    • Campaign Performance and Strategy Meetings
    • Monthly Review of Work Done
  2. Content Creation
    • Strategic Website Content
    • 600+ Word Articles
    • Podcast appearance with 2-4 video shorts
  3. Website Management
    • Content Uploads/Updates
    • Onsite SEO
  4. Google Business Profile(s)
    • Profile Management
    • 1 main post/month
    • 4 media uploads
    • Local SEO Optimization
  5. Google Local Service Ads
    • LSA Management
    • Google Guarantee (pay for leads, not clicks)
Most Popular

Law Firm Growth Package

$3,950 / mo

Deliverables:

  1. All deliverables included in the Solopreneur Package
  2. Content Creation
    • Content Audit
    • Keyword Research
    • 1000+ Word Premium Content
  3. Website Management
    • Website Design & Development
    • Upgraded Hosting
    • Offsite SEO (1 hour)
  4. Social Media
    • 2-3 Weekly Posts on All Accounts
    • Facebook Ad Management
  5. Google Ads Management
    • Campaign and Ad Setup
    • Practice/Service Area Targeting
    • Multilingual Ad Creation
    • Keyword & Negative Keyword Targeting
    • Set Goals, Bidding Strategies & Manage Budgets
    • ROI-Based Campaign Adjustment
    • Optimized Ad Utilization
    • Performance Analytics

Interactive Intake Improvement Calculator

Calculate your exact revenue growth by optimizing each stage of your intake funnel.

Step 2

Current Intake Performance

Adjust percentages based on your current reality

Wanted/Qualified Lead 50 leads (50%)
Booked Consultation 23 leads (45%)
Showed for Consultation 18 leads (80%)
Hired 1 leads (20%)
Monthly Hires: 1.3
Monthly Revenue $6,300
Step 3

Goal Intake Performance

Set targets you want to achieve through process optimization

Wanted/Qualified Lead 60 leads (60%)
Booked Consultation 33 leads (55%)
Showed for Consultation 30 leads (90%)
Hired 4 leads (30%)
Goal Hires: 4.5
Goal Monthly Revenue $22,275
Additional Monthly Hires +3.2
Additional Monthly Revenue +$15,975
Additional Annual Revenue +$191,700
Revenue Increase +254%