Authors of the Law Firm Intake Playbook

Is Your Pipeline Starved or Leaking?

See the exact advertising investment needed to hit your growth goals, and how high-converting intake turns routine opportunities into predictable firm revenue.

Leads Needed and Annual Ad Budget

556 Annual Leads Needed
  • Clients Needed Annually 38
  • Showed Consults Needed 250
  • Booked Consults Needed 333
  • Qualified Leads Needed 417
  • Suggested Annual Ad Budget $41,667
3.6X ROI+

Opportunity Creation Reality Check

To generate in incremental revenue (/mo), your firm only needs new cases a month.

In practical terms, that is just an incremental consultation a day. + The ROI above will increase by the number of incremental organic leads coming from additional channels such as the website, GBP, social media, newsletters, and search optimization. The above ROI is from ads only.

This is the impact at current capacity levels.

Figures are dynamically calculated based on the inputs selected in the sidebar. Annual Leads Needed = ((Clients Needed / Close Rate) / Showed Rate) / Booked Rate) / Qualified Rate. Suggested Annual Ad Budget = Annual Leads Needed * Cost Per Lead (CPL).

*Disclaimer: This calculator is a mathematical modeling tool for strategic planning based on historical client experience. All outputs are projections and do not constitute a guarantee of revenue, lead cost, or case acquisition. Actual performance depends on individual firm intake execution, local market competitiveness, ad campaign optimization, and other business factors.

Choose Your Growth Package

Select a plan tailored to your firm's revenue growth ambitions.

Solopreneur
Package

Activate your website, SEO, and Google Business Profile for complete digital coverage. In addition to core advertising, we drive organic traffic and establish authority through local visibility, lead tracking, strategic content, and technical SEO/AISEO optimizations.

$2,450 Per Month*
Most Popular

Law Firm
Growth Package

Includes everything in the Solo Package, plus off-site SEO, double the content, directory distribution, and social signals. Strategically aligned with your annual revenue targets and fully customizable with optional intake coaching and training.

$3,950 Per Month (Minimum)*

Custom Scale
Package

Everything in the Law Firm Growth Package, scaled and custom-built for firms with aggressive revenue goals. Deep current-state audits of financials and intake, executive growth planning, multi-channel ad campaigns, and complete attorney and leadership coaching.

Custom Tailored Scope

*Pricing covers ad management up to $5,000. For higher budgets, just add 20% on the extra amount.

Compare Our Law Firm Growth Packages

Explore the specific marketing deliverables and operational support included in each package.

Solopreneur
Package

$2,450 / mo

Deliverables:

  1. Account Manager
    • Primary Point of Contact
    • Campaign Performance and Strategy Meetings
    • Monthly Review of Work Done
  2. Content Creation
    • Strategic Website Content
    • 600+ Word Articles
    • Podcast appearance with 2-4 video shorts
  3. Website Management
    • Content Uploads/Updates
    • Onsite SEO
  4. Google Business Profile(s)
    • Profile Management
    • 1 main post/month
    • 4 media uploads
    • Local SEO Optimization
  5. Google Local Service Ads
    • LSA Management
    • Google Guarantee (pay for leads, not clicks)
Most Popular

Law Firm
Growth Package

$3,950 / mo

Deliverables:

  1. All deliverables in Solopreneur Package
  2. Content Creation
    • Content Audit & Keyword Research
    • 1000+ Word Premium Content
  3. Website Management
    • Website Design & Development
    • Upgraded Hosting
    • Offsite SEO (1 hour)
  4. Social Media
    • 2-3 Weekly Posts on All Accounts
    • Facebook Ad Management
  5. Google Ads Management
    • Campaign Setup & Budget Optimization
    • Practice/Service Area Targeting
    • Keyword & Negative Keyword Management
    • ROI-Based Campaign Adjustments
    • Performance Analytics

Custom Scale
Package

Custom / scope

Deliverables:

  1. All deliverables in Law Firm Growth Package
  2. Executive Audits & Strategic Planning
    • Deep current-state audits of financials, incoming opportunities & intake performance
    • Interviews with key leadership
    • Advanced growth planning & roadmap development
  3. Omnichannel & National Ad Campaigns
    • Advanced multi-language national ad campaigns
    • Multi-channel ad campaigns (online & traditional)
    • High-budget multi-market scaling
  4. Leadership Coaching & Attorney Training
    • Leadership team coaching
    • Pre-consultation, post-consultation & consulting attorney education, training & coaching
  5. Bespoke Production & Search Deliverables
    • Bespoke video, audio & media production
    • Advanced bespoke search optimization deliverables

Opportunity Capture Improvement Calculator

Calculate your exact revenue growth by optimizing each stage of your intake funnel.

Step 1

Current Intake Performance

Enter your firm's current monthly intake metrics

Incoming Inquiries/Leads
Booked Consultation
Showed for Consultation
Hired
Average Case Value
$
Current Monthly Cases: 7
Current Monthly Revenue $35,000
Step 2

Goal Intake Performance

Booked Consultation and Hired are preset to a 10 percentage point improvement

Incoming Inquiries/Leads
Booked Consultation
Showed for Consultation
Hired
Goal Monthly New Cases: 11
Goal Monthly Revenue $55,000
Monthly New Cases +4
Additional Monthly Revenue +$20,000
Additional Annual Revenue +$240,000